International Direct Marketing

Our experts are highly familiar with the special nature of direct marketing in Germany and Europe. The implementation of your direct marketing campaign benefits from long years of project experience.

Integrated Direct Marketing Solutions from a single Source

We offer you integrated solutions from a single source - you benefit from three key characteristics of our work: competence, cost-efficiency and neutrality vis-à-vis service providers.

Our services in detail

Advice on and analysis of markets and customer objectives
Concept development and design
List procurement and cleansing
Implementation using selected providers
Production (printing, lettershop services)
Distribution by DHL Global Mail
Response processing, database maintenance
Success monitoring and optimization for follow-up campaigns

Analyze Your Market Opportunities

DHL Global Mail supports you in analysing your target group profile, choose the right approach and define the right proposition for your international direct marketing campaign. Our expert knowlege of global and local markets enables your mailing to have the maximum effect.

Direct marketing is successful when the design, production and proposition of your mailing appeal to exactly the right target group. The great thing about mailings is that you can conduct tests to find the right design, text, price and addresses. Addresses' responses are evaluated and the mailing then optimized for the full run. That way, you can always be sure of what you're doing.

The design and production of your mailing also determine how well your advertising message will be received by the target group abroad. You can only design and produce your mailing to meet the needs of your potential customers if you are aware of the particular national characteristics of your target country and know the relevant "recipes for success". The experts will help you to design your mailing so that it elicits a positive response from your target group.

The success of your mailing campaign depends on one thing above all else - the addresses! There are many ways to obtain suitable addresses and advertisements, inserts and renting or buying addresses are just some of these. Whichever method you choose and whatever your target group, we will put together high-quality addresses for you - ensuring less waste coverage than with untargeted advertising.
More about List Procurement

You will only make a good first impression on your potential customers if the information in the address field is correct. We provide you with an extensive hard- and software infrastructure for all stages of address processing, ensuring that your mailings arrive with the right address and at the right time.
More about List Management

Ideas are only as good as their implementation. As a full-service provider, our experts of course cover the whole process. We ensure that the outcome is as good as the idea. The first important step is to establish the best possible organization. We will coordinate all aspects of production on your behalf, using partners who offer top quality, price and reliability.
More about campaign implementation

And what happens after your mailing generates a high response rate? In order to turn prospects into customers and customers into regular customers, good response handling is crucial. We offer you a comprehensive range of follow-up services from response handling and product delivery to invoicing and telephone-based customer support.

Familiar with each Step along the Process Chain

When implementing your campaign our experts know every step along the process chain. Whether you need perfect organization or detailed advice.
As our experts are free to choose their own service providers, you receive an offer whose value for money is impossible to beat. Whether you're concerned about tricky details, innovative mailing ideas or postage optimization, you can expect professional support from us.

Our services

A range of printing options, from print-on-demand for small (special-event) print runs right up to web printing for major print runs
Laser-printed personalization
Self-mailers, couponing
Brochures, inserts, catalogues
Response cards and envelopes, pay-in slips
Plastic cards, customer cards
3D advertising material, custom-made items

Venture across the border!

In Germany alone, a market of more than 81 million people is waiting for you and your products. Benefit from our expert knowledge. Get in touch with our local experts and enter new markets with direct marketing.

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